ABOUT US
Founded in 2002 and based in Johannesburg, People Dynamics is dedicated to unlocking leadership potential through coaching and training. We provide a tailored, results-driven approach designed to create growth opportunities, nurture authentic leadership, and deliver impactful solutions for individuals and organisations alike.
With over 40 years of combined experience, our team is committed to empowering people to reach their highest potential. Our diverse coaches and facilitators bring a wide range of backgrounds and experiences, all united by a shared commitment to integrity, growth, and excellence.
At People Dynamics, we’re not just about coaching – we’re about transforming lives and businesses through focused, impactful development. Let’s unlock your potential together.
We are a Level 2 BBBEE Company.
Our values:

Meet the team
As the driving force behind People Dynamics’ IT infrastructure, I ensure technology empowers our team to work efficiently and securely. From maintaining robust systems to implementing innovative solutions, I keep operations running smoothly so our people can focus on what they do best — transforming workplaces and fostering growth.
It will be good, but not today. – SS
A seasoned bursary management professional with 20 years of experience at Peermont, dedicated to helping individuals reach their full potential while driving impactful projects. As a coach, trainer, facilitator, and project manager, she is committed to supporting growth and success in both personal and community spaces. Her experience as a counsellor and fundraising director at Life Line has enriched her skill set. A devoted wife, mother, grandmother, and sister, she finds deep fulfilment in empowering young people to overcome challenges and transform their lives.
We build the plan while we fly – Me
My passion for helping people overcome challenges and realize their full potential led me to study Social Work, where I began my journey in Counselling and Training, focusing on empowerment. As a trained trainer, facilitator, counsellor, and assessor, I’ve found fulfillment in supporting others in their personal growth and well-being. My work is driven by a deep commitment to seeing people thrive and achieve their best, and it’s incredibly rewarding to be part of that process.
“It is what it is, it can never be what it never was”
I’m a project manager with a firm financial foundation and a deep passion for social impact. With a Master’s in Sociology, I bring a unique blend of academic insight and creative problem-solving to everything I do. My background allows me to approach people-related challenges with empathy and strategic thinking, ensuring that projects not only achieve business objectives but also make a positive, lasting difference. Whether I’m leading cross-functional teams or analyzing financials, I thrive on finding innovative solutions that drive both efficiency and meaningful social change. I’m always focused on creating value—not just for the business, but for the communities we impact.
“I am convinced and confident of this very thing, that He who has begun a good work in you will [continue to] perfect and complete it until the day of Christ Jesus [the time of His return].” – Philippians 1:6
My passion for psychology and understanding people led me to pursue a degree in psychology and sociology, followed by an Honours in clinical and counselling psychology in 1997. In 2003, I took a big leap and founded People Dynamics / DUX. Over the past 22 years, I’ve worked hard to build it into a powerhouse of leadership development, coaching, and support for entrepreneurs. As a certified Results Coach and registered assessor, I truly love helping people feel valued and empowered to overcome their challenges.
Some of my biggest professional wins have been seeing my clients and students thrive, as they achieve things they once thought impossible. On a more personal note, my proudest achievements are my two wonderful daughters and my marriage to my best friend, who’s been my constant support through it all.
If serving is beneath you, leadership is beyond you – Myles Munroe
Jordan is the Financial Administrator and Procurement Specialist at People Dynamics, overseeing financial operations and procurement. With expertise in budgeting, forecasting, and cost optimisation, she ensures efficiency and financial integrity. Passionate about maximising value, she plays a key role in driving strategic objectives while keeping the organisation agile in a dynamic business environment.
Vivere senza rimpianti – “To live without regrets”
I’m Keira, a dedicated Project Administrator at People Dynamics/DUX with a passion for business and organisational development. I play a key role in supporting the Bursary and managing DUX events, ensuring smooth operations. Having finished school at 16, I has been driven to learn and grow, using her experience to make a meaningful impact at work and in the community.
Blessed is she who has believed that the Lord would fulfill his promises to her! – Luke 1:45
I’m a results-driven Business Administrator focused on optimising operations and efficiency. Skilled in data management and problem-solving, with a passion for continuous improvement. Balances precision and speed in delivering results. Outside of work, enjoys sports that challenge both mind and body and values humour as a tool for navigating life’s complexities.
“SMALL BOY, BIG GOD”-ME
A strategic legal professional with expertise in aviation and a strong focus on precision and informed decision-making. Passionate about knowledge-sharing and empowering others. A committed advocate for youth innovation through the Eskom Expo for Young Scientists, one of South Africa’s largest national science fairs. Dedicated to fostering growth in STEMI fields and encouraging continuous personal and professional development.
“The best thing about rock bottom, my friend , is that there’s only one direction left to go and that direction is up”- Buster Moon, Sing
A leadership development and coaching professional with nearly a decade of experience in student leadership, corporate education, and coaching. Holds a BA in Organisational Psychology and HR Management from the University of the Witwatersrand. A founding member of the African Leadership University and former ALX Nairobi community manager. Co-founder of NiaDelta and board member of the Leadership Forum. Passionate about youth development and committed to empowering others to lead and thrive.
A seasoned insurance and risk management professional with over a decade of experience, now embracing a purpose-driven career shift. Skilled in precision, strategy, and people-first solutions, with a strong commitment to quality and impact. Thrives in collaborative environments and values adaptability, empathy, and hard work. Passionate about people, health, and music, believing that the best work happens when we bring our full selves to the table.
“Whatever you are looking for is also looking for you. You see, don’t only look. Be available and ready when it shows up” – Sahndra Fon Dufe
Hi, I’m Rachel! As People Dynamic’s Social Media and Design Lead, my job is to bring our message to life, whether it’s through engaging social media content, eye-catching graphics, or polished presentations and manuals. From digital campaigns to the finer details of design, I make sure everything we put out is clear, cohesive, and connects with our audience.
I move like everything is going to work out. Because it is.
Coaching Beyond Service – A Partnership in Your Success

Our Impact
People Dynamics believes in the potential of you. Our coaching is more than a service. It is a partnership in your success.


